Rare Double-Sided RCA "New Victor Records" swing-away in-store sign with January 4, 1924 listings on one side and January 11 on the other side. Paper is brittle. Halftone photo illustrations of Victrola models 260, 105 and 220 appear at bottom, with prices. Record selections include (add selections here from pix of both sides) "printed 1923" and more detailed at bottom of each printed side.